With the imminent launch of The Bull At The Gate, the second in the Torc of Moonlight trilogy, a writer's mind turns to marketing - except, of course, that mind should be planning the marketing parallel to planning the novel. Few of us are that adept, never mind forward thinking.
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhN7rQNAisiPAeRGxYpIC0KlyPC9UNpFn6pIt6T29bKap7yXaClgCVvZ21OAibtXeQjpKmJMn4vvTGkQP68lCPisFIMKH8khUZUAz5DHJ-0DO06pkVBBactqL9RYozNzhttH3dEfbSjwjI/s1600/BSM_2x3_100dpi_KKW.jpg)
So here are some initial tips: if you have another book in your stable, discount it. Beneath The Shining Mountains has been on offer at 99c/77p for a week and reverts to its normal price on Monday - get it while you can. And guest-blog about it. Today I'm across at LindsaysRomantics. That gets your name noticed. If you have another in the series, or trilogy, discount that a few days before the launch - follow my website for news of Torc of Moonlight. And Facebook it. And Tweet it.
The buttons are just below. Thanks awfully for helping.
Linda Acaster
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