With the imminent launch of The Bull At The Gate, the second in the Torc of Moonlight trilogy, a writer's mind turns to marketing - except, of course, that mind should be planning the marketing parallel to planning the novel. Few of us are that adept, never mind forward thinking.
So this time round, and to ensure I have a plan for the third in the trilogy, I'm keeping a marketing journal. It was supposed to make a blogpost; the way it is growing it is more likely to make an ebook.
So here are some initial tips: if you have another book in your stable, discount it. Beneath The Shining Mountains has been on offer at 99c/77p for a week and reverts to its normal price on Monday - get it while you can. And guest-blog about it. Today I'm across at LindsaysRomantics. That gets your name noticed. If you have another in the series, or trilogy, discount that a few days before the launch - follow my website for news of Torc of Moonlight. And Facebook it. And Tweet it.
The buttons are just below. Thanks awfully for helping.