Friday, 12 June 2020

Guest Blogging – how to help you and your host

Header image from the post on Sharon Booth's website
It used to be that a book had to be seen 5 times before it lodged in a reader’s mind. According to a Society of Authors presentation this week, that number is now 22.  Yes, we can all point to social media, but most of its impact is both short and transitory.

Blogging has more depth, each post a dedicated URL, and that URL can be highlighted via social media months after the post has gone live. This is why blog tours are arranged for launching titles, not just to give an initial boost but to provide content for future promotion. Yet guest posts don’t have to be reserved for new titles.

Hornsea Writers member Linda Acaster has accepted a guest spot on Sharon Booth’s website. Both write Romance, but Sharon writes Contemporary RomComs and Linda writes Historical Drama so their readers don’t necessarily overlap.

‘I knew I’d need to be light-hearted in my approach, both to appeal to Sharon’s readership and to fit with the tone of her blog,’ Linda says. ‘Beneath The Shining Mountains is set among Native North Americans of the early 19th century so I also wanted to convey more detailed information, in this case about their decoration techniques.’
Moccasins with porcupine quill decoration 1882

The answer was to write an associate post on her own blog, linking in to Sharon’s and linking Sharon’s into hers.

‘I approached Sharon first, obviously, and she thought it an excellent idea.’ It also meant that both websites get extra links which help in search engines searches.

A win-win.

3 comments:

  1. One can read a lot of blogs that, in truth, say very little. What I loved about the one you did for Sharon was just how detailed and fascinating it was.

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  2. An excellent piece, Linda, with some useful advice for all of us.

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    Replies
    1. Thanks for the comments, April and Stuart. As writers sometimes we pick things up and sometimes they just stand out as obvious, even though we haven't noticed them before. It's something most writers can consider and bring to fruition. Now to make a note of the URLs in a document for future use.

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