Most publishers (in my experience anyway) ask for some input from the author on the book cover although they retain the right to a final say. I'm happy with that. Marketing and covers are more their area than mine. The exception for me has been the US market. I get no say at all. I don't even get to see the covers until I receive my author copies of the book. Is that a problem? Not for me. Every cover has been spot on. Here are the previous ones:
Ok, it's not a problem for me, but should it be?
Those moors look like the wrong end of Yorkshire, and that castle is certainly the wrong bit of Scotland and the white cliffs of ... ahem ... Withernsea... but you know what, in each case the scene and the mood are just perfect. These people are actually reading my books! They must be or they'd never get the covers so completely spot on. And now number 4 has arrived. Here it is:
Again we see the rolling hills of the famously flat East Yorkshire coast, but just look at that water, the hanging mist, the boat, and the wonderful colours on the lamp. It's the essence of the book in a single image. Do I care that I get no say in these covers? Not a jot.