On 24 January Christy Effinger will interview fellow romance author Madeleine McDonald for her blog on Tumblr. The catchy name conjures up an image of information and opinions bounced hither and thither through cyberspace, generating their own momentum, as blog posts are read and reposted. Whether the reality lives up the hype remains to be seen. According to Tumblr’s own figures, it has 300 million visitors a month. Mighty impressive, until you read that users must navigate their way through the 130 million blogs hosted by the site. To join the scrum, and see where curiosity takes you, start with a visit to www.christyeffinger.tumblr.com.
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